朱潤格
中央財(cái)經(jīng)大學(xué)管理科學(xué)與工程學(xué)院助理教授
電子郵件：zhurg@cufe.edu.cn
聯(lián)系地址：北京市海淀區(qū)學(xué)院南路39號中央財(cái)經(jīng)大學(xué)管理科學(xué)與工程學(xué)院，100081
教育背景
2023 清華大學(xué)經(jīng)濟(jì)管理學(xué)院獲管理學(xué)博士學(xué)位
2016 對外經(jīng)濟(jì)貿(mào)易大學(xué)信息學(xué)院獲管理學(xué)學(xué)士學(xué)位
工作經(jīng)歷
2023.07-至今 中央財(cái)經(jīng)大學(xué)管理科學(xué)與工程學(xué)院 助理教授
2019.11-2020.09 香港大學(xué)經(jīng)濟(jì)與工商管理學(xué)院訪問學(xué)者
研究領(lǐng)域
人機(jī)智能交互，消費(fèi)者行為，電子商務(wù)，智慧教育，混合現(xiàn)實(shí)技術(shù)等
講授課程
Python大數(shù)據(jù)分析基礎(chǔ)、數(shù)據(jù)挖掘、人工智能發(fā)展與財(cái)經(jīng)應(yīng)用
期刊論文
1.Zhu, R., Yi, C., and Li, T.(2025)“Augmented Reality at Work: Attention Management and Its Impact Work Performance”,MIS Quarterly, forthcoming
2.Zhu, R.and Yi, C. (2024), “Avatar Design in Metaverse: the Effect of Avatar-user Similarity in Procedural and Creative Tasks”,Internet Research, Vol. 34 No. 1, pp. 39-57.
3.Yi, C.,Zhu R., Wang Q. (2022), “ Exploring the Interplay Between Question-answering Systems and Communication with Instructors in Facilitating Learning”,Internet Research,Vol. 32 No.7, pp.32-55.
4.程絮森,朱潤格,傅詩軒.中國情境下互聯(lián)網(wǎng)約租車發(fā)展模式探究.中國軟科學(xué), 2015(10), pp.36-46.
學(xué)術(shù)會議報(bào)告
1.Zhang, J.,Zhu, R., Yi, C., and Li, T., “Breaking Barriers: Enhancing Learning Outcomes for Deaf and Hard of Hearing Students through Augmented Reality Captioning”In Proceedings of the 2024 International Conference on Information Systems, Bangkok, December 14-18, 2024.
2.Zhu, R., Yi, C., and Li, T.“Exploring AR Interaction in the Industrial Metaverse: Effects on Information Search and Learning Effectiveness”INFORMS Annual Meeting, October 20-23, 2024.
3.Zhu, R., Yi, C., and Li, T. “An Investigation of the Effects of Multimodal AR Interaction on Information Search and Learning in Aircraft Maintenance Training”In Proceedings of the 11th China Association for Information Systems, Hangzhou, October 13-15, 2023.Best Paper Award
4.Zhu, R., Yi, C., and Li, T.“Where to Display What? Using AR to Improve Work Performance”,In Proceedings of the 21st Annual Pre-ICIS Workshop on HCI Research in MIS, Copenhagen, December 9-14, 2022.Best Paper Award
5.Zhu, R., Yi, C.“The Effect of Avatar on User Behavior in Metaverse”,In Proceedings of the 10th China Association for Information Systems, online, December 2-4, 2022.
6.Zhu, R., Yi, C., and Li, T.“The Effects of Augmented Reality Smart Glasses and Information Type on Work Performance”,In Proceedings of the 15th China Summer Workshop on Information Management, Ningbo, August 19-21, 2022.
7.Zhu, R., Yi, C., and Jiang, Z.“The Effects of Immersion VR on Information Elaboration and Exploration”INFORMS Annual Meeting, October 24-27, 2021.
8.Zhu, R., Yi, C., Li, T.W.,“Facilitating Users’Expression and Innovation: The Effects of Virtual Reality in User Participated Product Design”,In Proceedings of the 8th China Association for Information Systems, Nanjing, October 10-12, 2019.
9.易成,朱潤格,王琦.智能問答系統(tǒng)與人工答疑在學(xué)習(xí)中的相互作用.第二十屆中國管理科學(xué)學(xué)術(shù)年會,福州，2018年12月1日-3日.
項(xiàng)目經(jīng)歷
國自科青年基金項(xiàng)目：增強(qiáng)現(xiàn)實(shí)交互設(shè)計(jì)與用戶行為研究（主持，2025-2027）
中央財(cái)經(jīng)大學(xué)“新苗學(xué)者”支持項(xiàng)目（主持，2024-2026）
橫向項(xiàng)目：中國南方航空公司AR輔助機(jī)務(wù)運(yùn)維（參與，2021-2024）
學(xué)術(shù)服務(wù)
Internet Research，Electronic Commerce Research and Applications,ICIS，PACIS，HICSS，CNAIS, CSWIM等期刊會議同行評審，ICIS，PACIS等國際會議副編輯
榮譽(yù)獲獎(jiǎng)
第十五屆全國大學(xué)生三創(chuàng)賽中央財(cái)經(jīng)大學(xué)優(yōu)秀指導(dǎo)教師（2025）
CNAIS第十一屆學(xué)術(shù)年會推薦論文（2023）
第二十一屆AIS人機(jī)交互論壇最佳論文獎(jiǎng)（2022）
小林實(shí)中國經(jīng)濟(jì)研究獎(jiǎng)學(xué)金（2021）
北京市優(yōu)秀畢業(yè)生（2016）
